founder · 5 min read
the stitch holds the story.
Swapnil — co-founder, learned embroidery from his nani at age six. on why we put names back on clothes.
my nani's first lesson wasn't a stitch. it was that a stitch *holds a story*, whether you see it or not. she'd pick up a piece of cloth, turn it over, and say — see this knot here? someone was thinking of someone when they tied this.
KALESHI started because we couldn't find clothes that admitted to having been made. everything was perfect, machine-finished, anonymous. nothing remembered the hand.
we work with twelve women across two studios. every piece carries one of their stitches, one of their brushstrokes. you don't have to know whose. but it isn't no one. that's the difference.
published 2 April 2025
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